“The experiences we offer are inextricably linked with the future of the wild places we operate in but doing the right thing has never just been about business for us. Since the 1970s, we’ve felt part of the East African landscape. We not only have a responsibility here but we have a privileged opportunity to contribute to the development of conservation. We consciously look for ways to increase our positive impact within the communities whose livelihoods are reliant on the Parks as well as making significant contributions to well run conservation initiatives.”